Candace sells the muffins in her bakery at a higher price than the big-box grocery, but she has a steady stream of customers willing to pay what she asks. Candace also supports local charities. What would likely happen if she lowered her prices and stopped her charitable contributions?
A. Income taxes would decrease.
B. Customers would go elsewhere.
C. Business would increase.
D. None of these are correct.
Answer: B
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Establishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called ________
A) market research B) market positioning C) marketing effectiveness D) market segmentation E) market dominance
The following passage is an often-expressed critique of one of the two types of decision-making structures: ? Another disadvantage of this structure is that the organization may become fragmented. Business units may lose their sense of team spirit and cooperation. Some business units may put their own interests ahead of those of the company as a whole. Innovative ideas that once spread through the company quickly may now remain within individual business units. ? Which one of the following decision-making structures is this critique referring to?
A. ?Centralized organizational structure B. ?Remote organizational structure C. ?Functional organizational structure D. ?Process organizational structure E. ?Decentralized organizational structure
Product placement in television shows is becoming increasingly important due to
A. positive affiliations with highly popular celebrities. B. consumers' greater ability to screen advertisements. C. consumers' tendency to watch television over movies. D. more stringent regulations that limit television advertising. E. consumers' positive opinions toward product placement.
Tavis Robotics Corporation has developed a new robot-model FI-73-that has been designed to outperform a competitor's best-selling robot. The competitor's product has a useful life of 10,000 hours of service, has operating costs that average $4.60 per hour, and sells for $109,000. In contrast, model FI-73 has a useful life of 30,000 hours of service and its operating cost is $2.60 per hour. Tavis has not yet established a selling price for model FI-73.From a value-based pricing standpoint, what is the differentiation value offered by FI-73 relative to the competitor's offering for each 30,000 hours of service?
A. $278,000 B. $155,000 C. $60,000 D. $187,000