Product placement in television shows is becoming increasingly important due to
A. positive affiliations with highly popular celebrities.
B. consumers' greater ability to screen advertisements.
C. consumers' tendency to watch television over movies.
D. more stringent regulations that limit television advertising.
E. consumers' positive opinions toward product placement.
Answer: B
You might also like to view...
________ are large stores that combine an economy supermarket with other lower-priced non-food merchandise
A) Variety stores B) Category killers C) Supercenters D) Box stores E) Convenience stores
Indicate whether each of the following statements is true or false._____ a) An appropriation of retained earnings limits the amount available for dividends._____ b) Appropriating retained earnings is considered an asset exchange transaction._____ c) An appropriation is recorded as a decrease to the appropriated retained earnings account and an increase to retained earnings._____ d) One reason for an appropriation of retained earnings is that there may be restrictive covenants in credit agreements._____ e) An appropriation has no effect on the accounting equation.
What will be an ideal response?
The salesperson is trying to convince a prospective buyer to buy his professional hair salon products. The salesperson says, "These products have an advantage over other market products because they are not animal-tested. They use only organic ingredients and are available in five different strengths." The salesperson is using the:
A. alternative-choice close. B. summary-of-benefits close. C. assertive close. D. minor-points close. E. compliment close.
While making a sales presentation to the head of a local company, Jenny discovers that the head is routinely stopped and delayed at airport security because of a joint replacement that sets off alarms but doesn't show up easily in the x-ray machines
This adds another 3-4 hours to some trips, and has caused him to miss 10 flights in the previous year. This conversation is: A) need identification B) relationship building C) price negotiation D) qualifying the prospect E) post-sales service