TurboTax wanted to appeal to women viewers to get a jump on their taxes. Besides targeting the content of the ad at women, they also aired the ad during The Ellen DeGeneres Show, which is broadcast daily at 4:30 p.m., or ________ time, a time when women are more likely to be watching.
A. early fringe
B. prime access
C. late fringe
D. prep rime
E. peripheral
Answer: A
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