Ribena Automobiles launched an electric car called Guépard a few months ago. The initial launch created quite a buzz in the market because of the new technology used in the car. Later, to boost sales and make people choose Guépard over other cars, the company aired an ad promoting it as "the car for people who care." In the given scenario, the promotion strategy used by Ribena Automobiles is an example of _____.

a. persuasive promotion
b. relationship promotion
c. informative promotion
d. reminder promotion


Answer: a. persuasive promotion

Business

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