When Yoplait Yogurt gives a portion of its profits to breast cancer research, it is using
A. promotion.
B. integrated marketing communications.
C. charity marketing.
D. charitable promotion.
E. cause-related marketing.
Answer: E
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What will be an ideal response?
Rose Arts expects $45,000 of credit sales in April; $75,000 of credit sales in May; and $90,000 of credit sales in June. Rose Arts traditionally collects 66-2/3% of its sales in the month of the sale and the other 33-1/3% in the month following the sale. How much does Rose Arts expect to collect in May?
a. $60,000 b. $65,000 c. $90,000 d. $85,000
The practice of offering derivative products and services at various price points to meet different customers' needs is called:
a. price lining b. versioning c. a and b d. none of the above e. all of the above
A party injured by fraud generally has the choice of suing for damages or rescinding the contract
a. True b. False Indicate whether the statement is true or false