One of the risks of product placement is that the consumer might turn against the brand if the placement becomes too obvious.
a. True
b. False
a. True
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With small businesses in very competitive industries, small differences in performance may affect that company's survival. In this case, it is worth the effort for the company's managers to implement
A. organizational diversity. B. a synergy agenda. C. MBO. D. TQM. E. strategic planning.
The number one way companies measure the impact of online advertising is:
A) clickthroughs B) sales C) lead generations D) response rates
Bonnie's Bakery is a relatively small company that makes pies, cakes, and cookies sold in supermarkets. Sales employees' bonuses are determined based on meeting or exceeding the budget. For the coming year, sales employees have set a budget target of 3 percent for sales growth. The market has been growing at 6 percent, and the company has averaged 10 percent growth for the last two years. What is the problem here, and how can it be fixed?
What will be an ideal response?
For every unit that a company produces and sells above the breakeven point, its profitability is improved (ignoring taxes) by the unit's
a. gross margin. b. selling price minus fixed cost. c. variable cost. d. contribution margin.