List at least three types of leads that go beyond standard summary leads and which type of story they are best suited for.
What will be an ideal response?
Other types of leads beyond the standard summary lead include name-recognition leads, interesting-action leads, event leads, and second-day leads. Name-recognition leads are best used when the subject of the story is famous. Interesting-action leads can be used in stories about odd or uncommon events. Event leads are best for meetings, speeches, or news conferences. Second-day leads are appropriate for follow-up stories on a topic that has been covered previously.
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Regarding expertise in social media, which of the following is most true?
A) It is no longer very important in public relations. B) It is the most important public relations skill. C) the public relations field has expanded beyond social media, into Web 3.0. D) It is likely to increase in importance. E) Twitter has emerged as the leading channel.
Resonance is the speaker's ability to express the audience's unexpressed feelings
Indicate whether the statement is true or false
Which of these offers an example of the earliest form of advertising in the United States??
a. ?classified advertisements for plantations in Boston newspapers b. ?advertisements for labor on the side of whaling ships c. ?advertisements for tobacco products on American train cars d. ?newspaper advertisements for 19th century automobiles
The conflict-management approach that is used to make conflict go away by giving in to the wishes of others is called
a) accommodation b) avoidance. c) compromise. d) collaboration.