Regarding expertise in social media, which of the following is most true?
A) It is no longer very important in public relations.
B) It is the most important public relations skill.
C) the public relations field has expanded beyond social media, into Web 3.0.
D) It is likely to increase in importance.
E) Twitter has emerged as the leading channel.
Answer: E
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Increased cultural diversity calls for us to make adjustments to all forms of communication and persuasion in our society
Indicate whether the statement is true or false
Customer satisfaction has always been considered important because of the power of
A) the media. B) news releases and brochures. C) the continual stream of new products. D) "word of mouth" advertising. E) government crackdowns.
To prepare its employees for the upcoming organizational change, the company hired a communication specialist. This individual was responsible for conducting training sessions to educate the employees about what was coming
Which model was the company following? a) The purchase mode b) The doctor-patient model c) The appreciation model d) The process model
In Zeneida's speech about why we should use a refillable water bottle instead of buying disposable water bottles, her first main point is about the environmental costs of disposable water bottles. Zeneida makes sure that she has two sub-points for her first main point. Her first sub-point is about how much plastic from water bottles is thrown away each year, and her second sub-point is about the amount of fuel used to create and transport bottled water each year. Which tenet of outlining is Zeneida following when she makes sure she has two or more sub-points?
A.Subordination B.Division C.Coordination D.Parallelism