Generally accepted accounting principles
a. are changing continually.
b. are sound in theory but rarely used in practice.
c. have eliminated all the weaknesses in accounting practice.
d. are accounting rules formulated by the Internal Revenue Service.
A
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Personal selling goals include finding prospects, convincing prospects to buy, and
A. monitoring new products being developed. B. being aware of competitors' sales activities. C. seeking one-sale customers. D. avoiding repeat transactions. E. keeping customers satisfied.
Orrin, the manager of Nordic Kitchen and Bath, has always been supportive toward the employees and understands their feelings. On most occasions, he overlooks their mistakes and gives them opportunities to develop a friendly atmosphere in the office. He often takes on some of their work in order to reduce their burden. Orrin would score high on
A. directive behavior. B. consideration. C. initiating structure. D. intermediation. E. transactional leadership.
In U.S. v. Trenton Potteries, the Supreme Court held that the defendants' price-fixing agreements were legal under a rule of reason analysis because they resulted in lower prices for consumers
a. True b. False Indicate whether the statement is true or false
Durable goods emphasize which of the following elements of the promotional mix?
A. sales promotion B. public relations C. personal selling D. advertising E. direct marketing