In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This portion of the ad corresponds to which step in the hierarchy of effects model?
A) awareness
B) knowledge
C) conviction
D) the actual purchase
D
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An attempt to characterize causes of events to either personalities or external situations is called
A) projection B) selective attention C) attribution error D) halo effect
In the context of filing a lawsuit, a complaint:
A. is a procedural device that is designed to narrow down issues to be proved at trial. B. must contain sufficient facts to show that the plaintiff is entitled to some legal relief. C. is a rule of law enabling the defendant to win even if all of the plaintiff's allegations are true. D. was created to help deal with the increasing congestion of cases in most civil courts.
Neil works as a customer service executive in a call center. He handles customer queries and is often hampered by network and telephone problems. Hence, he is unable to effectively address customers' problems. The poor quality of customer service in the given scenario can be attributed to
A. procedural fairness. B. poor internal communication. C. unrealistic customer expectations. D. distributive fairness. E. lack of instrumental support.
Negotiators who have constituents are usually involved in two distinctly different relationships-the relationship between the agent and the constituent (negotiating at the front table), and the relationship with the opposing negotiator (negotiating at the back table).
Answer the following statement true (T) or false (F)