In addition to their shared values and beliefs, the members of a particular culture ______.
a. history
b. ethnic heritage
c. racial background
d. zip code
a. history
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There are a number of research tools that can be used to pretest campaign materials. These include all but one of the following:
a. Usability studies b. Surveys and questionnaires c. Focus groups d. Mall intercept interviews
Which of the following statements is TRUE concerning the process of finding similarities in people we meet?
a. An accurate way to assess similarities is to focus on appearance and clothing. b. It is important to explore a person's background and cultural values. c. Finding similarities cannot enhance communication. d. Once we find similarities, we can assume the other person will have similar views on most issues.
Differentiate between synchronous and asynchronous communication. Use examples.
What will be an ideal response?
Discuss an example of intermedia influence you have recently experienced in regard to an issue. What are some advantages and disadvantages of this pack journalism?
What will be an ideal response?