Publicity is usually very costly financially for a firm because the firm needs to spend money convincing the media to promote their newsworthy events.
Answer the following statement true (T) or false (F)
False
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Hazardous materials such as cleaning products, pesticides, and many other items require 14 different pieces of information be included on the label. This is an example of the ________ requirements of labeling.
A. legal B. consumer C. marketing D. aesthetic E. industry
Why are people concerned about the widespread employment of young women in export-manufacturing zones in the Gulf States?
a. The women are taking jobs which were previously saved for men b. The work is dirty and dangerous c. The salaries are very low and not enough to make a living d. Their culture and traditions make them malleable and easy to exploit
What is the major disadvantage of publicity as a promotion mix tool?
A. It is time-consuming for the marketer to prepare. B. It is a very costly option. C. There is less control over how the information is presented. D. It is not helpful in crisis management situations. E. It cannot be presented through multiple media sources.
Carrying costs include storage cost, interest, and depreciation
Indicate whether this statement is true or false.