What is the major disadvantage of publicity as a promotion mix tool?
A. It is time-consuming for the marketer to prepare.
B. It is a very costly option.
C. There is less control over how the information is presented.
D. It is not helpful in crisis management situations.
E. It cannot be presented through multiple media sources.
Answer: C
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Upper management needs to know the results of training evaluations because
A. only top managers should know the results. B. the results may be the basis for making decisions about the training program itself. C. training is inexpensive. D. all training is cost effective. E. all employees need training.
The chairman of______, an Indianbased outsourcing firm, admitted he had overstated the company's assets by more than $1 billion in India's largest ever corporate scandal
a. Tata Consultancy Services b. Wipro Consultancy Services c. Genpact d. Satyam Computer Services
Unearned Revenue is reported as a(n) ____________________ on the balance sheet.
Fill in the blank(s) with the appropriate word(s).
Exhibit 7B-1 Present Value of $1; 
A company anticipates incremental net income (i.e., incremental taxable income) of $20,000 in year 3 of a project. The company's tax rate is 30% and its after-tax discount rate is 8%.Use Exhibit 7B-1 to determine the appropriate discount factor(s) using table.The present value of this future cash flow is closest to:
A. $6,000 B. $4,763 C. $11,116 D. $14,000