What is the difference between individual ethics and organizational ethics?
What will be an ideal response?
Ethics may be defined as a system of right and wrong. Ethics assists individuals in deciding when an act is moral or immoral, socially desirable or not. The sources for individual ethics include religious beliefs, national and ethnic heritage, family practices, community standards, educational experiences, and friends and neighbors. Business ethics is the application of ethical standards to commercial enterprise. Organizational ethics are the values, attitudes, and behavioral patterns that define organization operating culture and that determine what an organization holds as acceptable behavior.
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Whether you should or should not agree on something in a negotiation depends entirely upon the attractiveness to you of the best available alternative. The acronym for this alternative is ________.
Fill in the blank(s) with the appropriate word(s).
What are the strengths and weaknesses of e-mail marketing?
What will be an ideal response?
In a marketing plan, the ________ section identifies the specific procedures that a business intends to follow to meet its marketing objectives
A) measurement and controls B) executive summary C) forecasting D) marketing situation E) marketing strategy
A salesperson should consider ________ when determining how often to call on an account.
A. the gender and age of the customer B. the company's revenue figures for the previous year C. number of employees in the organization D. present and potential sales to the account E. the account's mission statement