The “what” is more intriguing than the “who” when it comes to which type of lead?

A. summary lead
B. event lead
C. interesting action lead
D. second-day lead


C. interesting action lead

Communication & Mass Media

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Microcultural group membership is typically ______.

a. temporary b. involuntary c. linked to education d. gradual

Communication & Mass Media

Dr. Ford is presenting a lecture on nonverbal communication. In the middle of her lecture, she states "you'll really want to remember this because it will be on your exam." If Dr

Ford's students choose to store specific information they will want to retrieve for their exam, they are engaging in A) organization. B) feedback. C) selection. D) interpretation. E) perceptual organization.

Communication & Mass Media

The "Yes Men" have become famous for ________

A) positive public relations campaigns B) perpetrating hoaxes C) influencing public opinion during World War I D) a widely acclaimed anti-smoking campaign E) promoting the rock group Yes

Communication & Mass Media

The early work of Hovland on Attitude Change was done with

thousands of _______________ as subjects. A. students B. soldiers C. office workers D. factory workers E. psychologists

Communication & Mass Media