______ is where you describe the evidence that explains why your approach to this promotion makes sense.
A. Objective statement
B. Support statement
C. Creative brief
D. Brand
B. Support statement
You might also like to view...
Describe the patterns of organization, and their advantages and disadvantages A drawback of topical organization is that __________.
A. more attention is required from the audience for the speech to be successful B. the speech can seem too simplistic C. the audience may resist the cause-and-effect thinking of topical organization D. all of these choices E. none of these choices
Senator McCarthy's inconsistencies, questionable behavior, and unsubstantiated accusations were finally revealed by
A) Bob Woodward while working as a reporter for the Washington Post. B) Edward R. Murrow while working as a television reporter for CBS News. C) Richard Nixon while heading a U.S. House investigative sub-committee. D) Walter Cronkite while he was the anchorman for CBS Evening News.
CHOOSE ALL THAT APPLY. Which is NOT considered an obstacle to listening well?
a. Message complexity b. Consistency c. Past experience with the source d. Experiential superiority
Three days after a speech with presentation aids, audience members remember 65 percent of the content, compared to ________ percent when the speech did not have presentation aids.
A. 40 B. 80 C. 20 D. 10