Three days after a speech with presentation aids, audience members remember 65 percent of the content, compared to ________ percent when the speech did not have presentation aids.

A. 40
B. 80
C. 20
D. 10


Answer: D

Communication & Mass Media

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______ is a physiological activity, whereas ______ only occurs after the brain receives the message and requires attentiveness and energy.

A. Listening; hearing B. Synthesizing; responding C. Attentiveness; listening D. Hearing; listening

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The most speculative phase of the planning process is known as

A) goals B) brainstorming C) tactics D) building consensus E) objectives

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An organization might schedule a news conference for late afternoon because

A) that's the standard time for news conferences B) that works best for live radio C) that works best for TV evening news deadlines D) it wants to limit reporters' time to find other sources with dissenting opinions E) that's when satellite uplinks are cheapest

Communication & Mass Media

Only a few years after the ratification of the First Amendment, Congress passedthe ______ which punished those who spoke out against the government and was later declared unconstitutional

a. First Amendment. b. Sedition Act c. Patriot Act d. Tenth Amendment.

Communication & Mass Media