It is recommended that at least ________ focus groups be conducted
A) two
B) three
C) four
D) five
A
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Followers with external locus of control believe ______.
A. that fate is in charge of life’s events B. that they are in charge of life’s events C. that interactions with others control life’s events D. that personal relationships control life’s events
Starship Corporation incurred the following losses during 2014: • Loss of $100,000 was incurred in the abandonment of equipment. • Accounts receivable of $30,000 were written off as uncollectible. • Several factories were shut down during a strike at a cost of $240,000. • Loss of $150,000 was sustained as a result of flood damage, an unusual and infrequent occurrence. Ignoring income
taxes, what amount of loss should Starship report as extraordinary on its annual income statement? a. $100,000 b. $520,000 c. $270,000 d. $150,000
Identify and discuss some of the key objectives in using sales promotion.
What will be an ideal response?
Direct marketing lets an advertiser
A. create a desirable mood in consumers. B. market its products in a cost-efficient manner. C. build a credible image about a company's product by using direct mails. D. make accurate mailing lists consistently for targeting potential customers. E. reach a large number of people and reduce or eliminate waste coverage.