What is the primary distinction between a joint venture and a strategic alliance in international marketing?
A. Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries.
B. A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies.
C. A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together.
D. A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings.
E. A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support.
Answer: C
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