Uber's scandals, tarnished reputation, loss of market share to rival companies, and the ouster of its co-founder Travis Kalanick was NOT due to
A. price gouging during crises.
B. sexual harassment in the workplace and a toxic workplace culture.
C. inadequate attention to customer safety and data privacy.
D. inadequate returns to its shareholders owing to the delay of its planned initial public offering (IPO).
E. unfair competitive practices.
Answer: D
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As described in the text, Valeant Pharmaceuticals made a legal move to buy a wide range of heart medications and raise prices on all of them. How did this primarily damage the company?
a. It damaged its reputation and resulted in a fall in share price. b. Government prosecution for monopolistic practices followed. c. It emboldened competitors to make similar moves. d. It drove its customer base into poorer health.
If you enter your entire message in the subject line, you may also want to include _________ to indicate to the reader that she does not need to actually open the email
a. LOL b. BRB c. EOM d. FTW
Katelyn is in charge of a department meeting, and two of her colleagues are in conflict about a specific issue. What should Katelyn do?
A) Make both employees leave the meeting until they can calm down. B) Send both employees to counseling. C) Encourage each to make a complete case while group members give their full attention. D) Have both employees move to a corner so that the rest can continue the meeting.
The MyMMs example in the chapter is NOT a good illustration of:
a. Premiumization: selling a traditional product for more money b. Services innovation: figuring out how to sell a product as a service c. Personalization: customizing a mass product for individual consumers d. Disruptive technology: inventing an entirely new printing technology