For users, the benefits of a particular platform ______ when other people they know also use it.

A. increase
B. decrease
C. disappear
D. appear


A. increase

Communication & Mass Media

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Differences between people in the same broad culture based on geographic location are called ______.

a. regionalisms b. accents c. mannerisms d. cohorts

Communication & Mass Media

Which of the following are the routes to persuasion identified by the ELM?

a. central and heuristic b. peripheral and heuristic c. central and outer d. central and peripheral

Communication & Mass Media

Research for the Tax Amnesty 2015 campaign revealed ______.

A. publicizing the program via outbound phone calls as late as possible spurs participation B. publicizing the program via outbound phone calls as early as possible spurs participation C. publicizing the program via outbound phone calls mid-campaign spurs participation D. publicizing the program via outbound phone calls had no effect on participation

Communication & Mass Media

Which elements should be included in the preparation outline but not in the presentation outline?

A. word-for-word introduction B. complete sentence main points C. transitions D. word-for-word conclusion

Communication & Mass Media