When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning
D
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A principal may be liable for the tort of an agent committed within the scope of the agency or employment.
Answer the following statement true (T) or false (F)
List and briefly describe the types of reference groups and discuss how these groups influence the consumer decision-making process.
What will be an ideal response?
In Skinner v. Railway Labor Executives Assn., blood, breath, and urine tests of railroad employees were performed to test for drug or alcohol use. These tests were challenged as an unconstitutional warrantless search of persons. The Supreme Court held that the tests:
a. were too invasive, and so, an unconstitutional violation of the Fourth Amendment b. violated the Fourth Amendment because they were done without a warrant c. were an unacceptable impediment to free interstate trade d. violated the railroad employees' freedom of expression, and so were unconstitutional e. none of the other choices
A trademark is legally protected from use by anyone except its owner.
Answer the following statement true (T) or false (F)