Ethical theories fall within two broad domains: ______.
A. consequences and duty
B. ethical and unethical
C. conduct and character
D. duty based and virtue based
C. conduct and character
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When identifying national brands, vendors use a(n) ________ associated with their company.
A. premium brand B. umbrella brand C. copycat brand D. subbrand E. exclusive brand
The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made. What is this stage called?
A. purchase decision B. information search C. alternative evaluation D. postpurchase behavior E. problem recognition
Which of the following is a difference between a retailer channel and a wholesaler channel?
a. A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased. b. A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually. c. A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not. d. A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
According to the SPM, ______.
a. every task performed in every area of a firm has an impact on the firm’s bottom line b. every task performed in every area of a firm has an impact on the firm’s product quality c. every task performed in every area of a firm has an impact on the firm’s production capability d. every task performed in every area of a firm has an impact on the morale of the firm’s employees