The elements of Burke’s dramatic pentad used to analyze stories are ______.
a. scene, agent, method, medium, message
b. scene, agent, act, actuality, event
c. scene, agent, act, agency, plot
d. scene, agent, act, agency, purpose
d. scene, agent, act, agency, purpose
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Reading newspapers, voting in elections, and participating in voluntary and civic
associations are all signs of ___________. A) civic engagement B) widespread apathy C) deteriorating democracy D) government's dominance
Which of the following activities is credited to Daniel J. Edelman?
a. promoting a global brand b. using PR to market products c. managing company crises with PR d. applying thought leadership
An advantage of online relationships is they
A) increase the importance of physical appearance. B) decrease the importance of physical appearance. C) decrease rapport. D) deemphasize emotional intelligence.
According to the text “generic benefits”
a. Should replace product features in body copy b. Are vague benefits that could apply to almost any product c. Are long lists of disconnected features used to fill space d. Are the result of drilling down to find benefits that satisfy specific wants and needs