New information can be retained more easily when we know it can be useful

Indicate whether the statement is true or false


true

Communication & Mass Media

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Recency refers to the first thing an audience hears

Indicate whether the statement is true or false

Communication & Mass Media

In his speech, Rex attempts to convince his audience that the lack of open space in his community is a problem. Which part of the problem-cause-solution continuum is Rex focusing on?

What will be an ideal response?

Communication & Mass Media

To be successful in reaching diverse audiences, advertisers must:

a. Find one overarching strategy that will work with all audiences b. Understand and embrace the diversity of American consumers c. Focus primarily upon the fashion and sports industries d. Pay better attention to U.S. Census data

Communication & Mass Media

In the context of presentational aids, which of the following is a disadvantage of distributing handouts?

a. They signal lack of preparation. b. They can distract an audience away from your speech. c. They can be used only with an audience of 30 people or fewer. d. They do not reach an entire audience.

Communication & Mass Media