Which of the following is a quick asset?
a. inventory
b. copyrights
c. machinery
d. cash
e. cost of goods sold
d. cash
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Which group includes neighborhood residents and community organizations?
A) local publics B) government publics C) internal publics D) citizen-action publics E) media publics
In the generally accepted stages of the business buying process, the step following the recognition of the organizational problem or need is the ________
A) acquisition and analysis of proposals B) search for and qualification of potential sources C) description of the characteristics of the item and quantity needed D) determination of the characteristics of the item and quantity needed E) performance feedback and evaluation
Service is the next to last step of the selling process.
Answer the following statement true (T) or false (F)
Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?
A. Form utility B. Time utility C. Possession utility D. Ownership utility