La Marzocco ran a spot on television to encourage espresso drinker to buy their home espresso machines. The spot ran over four weeks, with 30 percent of households having an opportunity to see it four times. What is the GRP for the commercial?
A. 220
B. 200
C. 180
D. 120
E. 160
Answer: D
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For computing diluted earnings per share, a potentially dilutive security would be:
a. stock options. b. bonds payable. c. treasury stock. d. common stock that has been authorized, but not issued.
Another challenge of outsourcing is ____ since the value of different types of money can vary significantly over time.
A. time B. currency C. distance D. infrastructure
Underlying paradigms, whether consciously or unconsciously developed, become powerful guides to managerial behavior.
Answer the following statement true (T) or false (F)
As Shelly Jones, manager of Sears, hands out customer questionnaires to get a better idea of customers' needs as well as their concerns, she is exercising which facet of total quality management (TQM)?
A) Employee participation in improving the quality of work B) Customer satisfaction C) Strengthening relationships with suppliers who are also customers D) Continuous quality improvement E) Strong leadership skills