Morton Salt Company designs a single marketing mix and directs it at the entire market. The company is using the ____ approach.

A. target market
B. undifferentiated
C. market segmentation
D. concentrated
E. differentiated


Answer: B

Business

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Indicate whether the statement is true or false

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Temporal effects include

A. the crowding in retail stores. B. the purpose of the purchase. C. the time of day of the purchase. D. the presence of other people. E. the consumer's mood while engaged in the purchase.

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A firm's internal business environment does NOT include ________

A) its employees B) its corporate culture C) its products D) its technologies E) elements of the legal environment

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Producers and resellers perform the same function in the business marketplace

Indicate whether the statement is true or false

Business