Why do some marketers feel that environmental forces are NOT entirely outside their influence?
What will be an ideal response?
Traditionally, many marketing executives have treated these environmental factors as rigid, absolute constraints that are entirely outside their influence. However, recent studies and marketing successes have shown that a forward-looking, action-oriented firm can often affect some environmental factors, for example, by achieving technological or competitive breakthroughs.
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The external market environment doesn't play a role in the marketing strategy planning process because it exists outside of the company.
Answer the following statement true (T) or false (F)
The Department of Commerce has the responsibility for the control of nonmilitary commercial goods, commodities, and technology
Indicate whether the statement is true or false
The growth of powerful communications technologies and the emergence of world cultures create the condition for global markets
Indicate whether the statement is true or false
Picozzi Snow Removal's cost formula for its vehicle operating cost is $2,060 per month plus $306 per snow-day. For the month of January, the company planned for activity of 16 snow-days, but the actual level of activity was 18 snow-days. The actual vehicle operating cost for the month was $7,720. The vehicle operating cost in the planning budget for January would be closest to:
A. $6,956 B. $7,720 C. $7,568 D. $6,862