Red Tornado, a sports drink, sponsors a number of extreme sports events. As a result, its official website contains interviews with many leading athletes, photo essays, and video clips from the various events
This ensures Red Tornado manages to attract its target audience by associating with people and events that accentuate its market image. What concept is Red Tornado employing?
a. Brand journalism
b. Research journalism
c. Service journalism
d. Application journalism
A
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The _______________ is a barrier so subtle that it is transparent, yet so strong that it prevents women and minorities from moving into management.
Fill in the blank(s) with the appropriate word(s).
A person who comes from a monochronic culture would be most likely to ______.
a. arrive on time, if not early, for appointments b. multitask on a regular basis c. carry out multiple conversations at the same time d. establish relationships before introducing business
Research on emotions in the workplace indicate that expressing emotions at work is:
a. considered healthy b. inappropriate c. appropriate d. appropriate only if they are happy emotions e. none of the above
Damon began his persuasive speech about wildfires in the western United States by giving examples of destructive fires in recent years. As he described the fires, he used PowerPoint to display images that enhanced the impact of his words. What method for gaining attention and interest did Damon use?
A. previewing the body of the speech B. summarizing the central idea C. beginning with a quotation D. questioning the audience E. using visual aids