Zenith Homebuilders used to purchase many building lots and erect spec homes (i.e., it gambled that the demand for new houses would be so high that they would sell easily). Since the real estate slowdown, it builds homes only when owners are under contract. In this case, the company is most likely pursuing a generic business strategy of ________.
A. differentiation
B. diversification
C. stability
D. retrenchment
E. growth
Answer: D
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Referring to Table 11.3, the cross-exchange rate between the euro and Swiss franc is approximately
a. .68 euros per franc.
b. .68 francs per euro.
c. .64 euros per franc.
d. .64 francs per euro.
The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising
Indicate whether the statement is true or false a. True b. False
Manufacturing Overhead is a temporary account used to ________ indirect production costs during the accounting period
A) allocate B) assign C) accumulate D) approximate
Which of the following is NOT a component of the supply chain?
A) order fulfillment B) materials C) customer relationship D) competitors