Describe the major types of advertising, and discuss how they differ.
What will be an ideal response?
Advertising can be classified as institutional or product advertising. Institutional advertising promotes organizational images, ideas, and political issues. It can be used to create or maintain an organizational image. Institutional advertisements may deal with broad image issues, such as organizational strengths or the friendliness of employees. They may also aim to create a more favorable view of the organization in the eyes of noncustomer groups, such as shareholders, consumer advocacy groups, potential shareholders, or the general public. When a company promotes its position on a public issue, institutional advertising is referred to as advocacy advertising.There are two types of product advertising: pioneer and competitive. Pioneer advertising focuses on stimulating demand for a product category by informing potential customers about the product's features, uses, and benefits. Competitive advertising attempts to stimulate demand for a specific brand by promoting the brand's features, uses, and advantages, sometimes through indirect or direct comparisons with competing brands.Other forms of competitive advertising include reminder and reinforcement advertising. Reminder advertising tells customers that an established brand is still around and still offers certain characteristics, uses, and advantages. Reinforcement advertising assures current users that they have made the right brand choice and tells them how to get the most satisfaction from that brand.A newer form of advertising is known as native advertising. Native advertising is digital advertising that matches the appearance and purpose of the content in which it is embedded.
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Which statement best expresses the reason why orientation programs for new employees are valuable to employers?
A. New employees do not perform sufficient research on their employers before starting work. B. The federal government requires orientation for all new employees. C. An orientation program is a cost-effective substitute for training programs after an employee has begun work. D. Employees starting a new job need to become familiar with job tasks and learn the organization's policies and procedures. E. Employers generally fail to provide a realistic job profile during the selection process.
Entities are
a. nouns that are depicted by rectangles on an entity relationship diagram b. data that describe the characteristics of properties of resources c. associations among elements d. sets of data needed to make a decision
From a Kantian perspective, for an action to be moral, it must be possible for it to be made into a universal law and it must be respectful of the autonomy and rationality of all human beings
a. True b. False Indicate whether the statement is true or false
The __________ increased the role of the _______ to allow businesses to transfer their emissions permits to someone else who can then use them without affecting total emissions in the designated area
A) Clean Air Act, bubble concept B) the Air Pollution Control Act, emissions offset policy C) EPA, nonattainment area D)EPA, emissions offset policy