Which statement best expresses the reason why orientation programs for new employees are valuable to employers?
A. New employees do not perform sufficient research on their employers before starting work.
B. The federal government requires orientation for all new employees.
C. An orientation program is a cost-effective substitute for training programs after an employee has begun work.
D. Employees starting a new job need to become familiar with job tasks and learn the organization's policies and procedures.
E. Employers generally fail to provide a realistic job profile during the selection process.
Answer: D
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Which of the following ways to convey a brand's category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?
A) comparing to exemplars B) communicating deliverability variables C) identifying counter examples D) announcing category benefits E) relying on the product descriptor
If product X cost $50 and had a 4 percent failure rate, the entry to record the estimated product warranty expense in a month when 1,000 units are sold would be
a. Product Warranty Expense 2,000 Estimated Product Warranty Liability 2,000 b. Product Warranty Expense 200 Estimated Product Warranty Liability 200 c. Product Warranty Expense 20 Cash 20 d. Estimated Product Warranty Liability 50 Cash 50
Special displays or other in-store promotions are effective for marketing ________ involvement products.
Fill in the blank(s) with the appropriate word(s).
Tough and Strong Inc expects to sell 51,000 units of its product in the coming year. Each unit sells for $45. Sales brochures and supplies for the year are expected to cost $7,000. Three sales representatives cover the Northeast region. Each one's base salary is $25,000, and each earns a sales commission of 5 percent of the selling price of the units he or she sells. The sales representatives use
their own transportation; they are reimbursed for travel at a rate of $0.40 per mile. The company estimates that the sales representatives will drive a total of 75,000 miles next year. From the information provided, calculate the company's budgeted selling expenses for the coming year. A) $226,750 B) $176,750 C) $151,750 D) $114,750