Which of the following is not an advantage of an operations blueprint?
a. The operations blueprint standardizes activities.
b. The operations blueprint helps evaluate personnel needs.
c. The operations blueprint determines space needs.
d. The operations blueprint isolates weak or failure-prone operations components.
c
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Of the following, which is the best reason for using activity-based costing?
a. to keep better track of overhead costs b. to more accurately assign overhead costs to cost pools so that these costs are better controlled c. to better assign overhead costs to products d. to assign indirect service overhead costs to direct overhead cost pools
Nan presents her plan for a slip-on shoe that is water repellent, inexpensive, and highly fashionable. She believes that the market for the product is “everyone in the city of Seattle.” Because of this, she forecasts that she will capture 40% of the market. What is the business plan error that Nan is incurring?
a. too much fluff in the presentation b. no clear product benefits c. the exaggerated hockey stick d. There is no error. This is a reasonable estimate.
Use Hofstede's five cultural dimensions, to discuss how differences in these dimensions affect a manager's ability to work with people from different cultural backgrounds.
What will be an ideal response?
In a(n) ________, promotional efforts are aimed at retailers and other distributors in order to encourage them to stock, display, and advertise the product.
A. push strategy B. pull strategy C. scrambled promotion D. promotion equity E. indirect consumer marketing