Your firm is launching a new product that everyone believes is going to be a blockbuster. Everyone is geared up to make this product launch the most successful in the firm's history. Your boss instructs you to make sure the product gets the highest intensity of market coverage the firm can support. To achieve this, you will implement which of the following distribution strategies?
A. Intensive distribution
B. Comprehensive distribution
C. Selective distribution
D. Exclusive distribution
E. Progressive distribution
Answer: A
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