A national survey found that U.S. media outlets unreservedly use
a) embedded reports.
b) associated press reports.
c) service reports.
d) public affairs reports.
a
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Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as he seems very knowledgeable and has been working in the field for several years. Donna was most likely using what strategy to make her decision?
a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic
For interior shots, realists tend to prefer images with a hidden light source
Indicate whether this statement is true or false.
Different types of research should be used at different stages of the PR strategic process
Indicate whether the statement is true or false
A speaker has been given 24 hours to prepare a presentation to
20 long-time coworkers in her office on the features of a new database system being installed. Which of the following approaches would be the most effective way to begin her presentation?a. "My presentations is going to be about the new database." b. "I'm sorry for not being prepared. I just found out yesterday that I had to do this." c. "Ladies and Gentlemen." d. "I heard a joke on Letterman last night about why women are smarter than men." e. None of the above introductions is particularly advisable.