What does ZOPA stand for?
What will be an ideal response?
ZOPA stands for the actual or perceived Zones Of Potential Agreement.
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In terms of the 75/15/10 rule, the 75% represents the:
A) money spent on media time or space B) money spent on ad production C) money spent for the creative work D) percentage of the work that must be completed before the client can be billed
When delivering a group presentation, the salesperson will find it necessary to be less structured when dealing with larger groups than when dealing with smaller groups.
Answer the following statement true (T) or false (F)
Which of the following is NOT a part of the promotion mix?
A. public relations B. pricing C. sales promotion D. advertising E. personal selling
Which of the following is an activity of project supply chains?
a. procurement b. marketing c. advertising d. sales