Which of the following is NOT a part of the promotion mix?
A. public relations
B. pricing
C. sales promotion
D. advertising
E. personal selling
Answer: B
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Answer the following statements true (T) or false (F)
Residual income can be used as a company and intra-company performance measurement tool.
What is one serious risk that social media pose to promotional messages?
A) Social media leave permanent records of a firm's MPR missteps. B) Firms may not use enough social media because of the high cost. C) Social media are fringe media, and reputable firms do not use them. D) People pay little attention to social media because they have been around a very long time. E) Most public relations practitioners do not know how to use social media.
Now that his team is working toward a group incentive, Steven does not leave work early or take long lunches. He feels that doing so would let down his group members. He has started working harder and slacking off less to help make the group successful. This illustrates which advantage of group incentives?
A. They promote better teamwork. B. They broaden individual outlook. C. They require less supervision. D. They are easier to develop than individual incentive programs.
PayPal and national credit card companies charge a fee for their services. How do sellers report these transaction fees on their financial statements?
A. As a deduction from net sales revenue on the income statement. B. As cost of goods sold on the income statement. C. As selling expenses on the income statement. D. As current assets on the balance sheet.