To be effective in informing listeners, informative speeches must include supporting material that is both ____________________ and ____________________

Fill in the blank(s) with correct word


ethical, effective

Communication & Mass Media

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Which statement about the naming rights for athletic venues is true?

a. Few MLB venues have corporate names. b. Corporate naming rights are permanent. c. Most NFL venues are named for a corporation. d. League venues have equivalent naming rights fees.

Communication & Mass Media

Jerri was reporting on the local elections. One of the candidates was very kind and asked Jerri to let him put a campaign sign in her yard. Jerri, trying to be kind in return, agreed. The next morning her boss was very angry, because Jerri’s actions jeopardized her ______.

A. diversity B. honesty C. independence D. accuracy

Communication & Mass Media

Many successful movies like the Lord of the Ring Trilogy have primarily been international co-productions. ___

Indicate whether the statement is true or false

Communication & Mass Media

The ________ department is where the advertising is developed from idea to ad. It involves copywriting, graphic design, and often the actual production of the piece, for example, radio, television, and web spots.

A. media B. account relations C. creative D. administration

Communication & Mass Media