If you are mindlessly flipping through channels while focused on the conversation you’re having with you friend, you are consuming television messages in:

a. the attentional state
b. the transported state
c. the automatic state
d. the self reflexive state


c. the automatic state

Communication & Mass Media

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In trying to convince her company to do consumer research with social media, Joan Lewis, Procter & Gamble's market knowledge officer, has asserted all of the following EXCEPT

A) social media are quicker than other methods for tracking fast-changing consumer behavior. B) social media permit better two-way communication between the company and consumers . C) social media research needs more sophistication and better standards of measurement. D) social media research will soon replace outdated and expensive traditional research methods.

Communication & Mass Media

Which of the following is TRUE of affective orientation (AO)?

a. Females report lower levels of AO. b. Males report lower levels of AO. c. AO and sex differences are not related. d. Low AOs read nonverbal messages well.

Communication & Mass Media

All journalists adhere to the same code of ethics

Indicate whether the statement is true or false

Communication & Mass Media

Speeches at the world-famous TED conferences must be delivered in no more than ________ minutes.

A. 18 B. 8 C. 38 D. 28

Communication & Mass Media