According to the characterization of innovations by Professor Clayton Christensen, the rise of the smartphone was ________ innovation rather than ________ innovation.
A. a disruptive; a sustaining
B. a radical; an incremental
C. a sustaining; a disruptive
D. an incremental; a sustaining
Answer: C
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In multiparty negotiations, research shows that parties who approached multiple issues simultaneously
A. increased the likelihood of achieving agreement. B. exchanged less information. C. achieved lower quality agreements. D. have less insight into the preferences and priorities of the other parties at the table.
The Adjusted Trial Balance columns of the work sheet are prepared by combining the Trial Balance and Adjustments columns of the work sheet
Indicate whether the statement is true or false
________ are ethical rules that put values into action.
A. Principles B. Morals C. Virtues D. Attitudes
The marketing emphasis of a company pursuing a broad differentiation strategy usually is to
A. emphasize selling directly to end users and promoting personalized customer service. B. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features. C. out-advertise rivals and make frequent use of discount coupons. D. communicate the product's ability to serve the customer's every need. E. underprice rival brands with comparable features.