Tropicana Essentials Healthy Heart targets consumers who like orange juice and who also want extra vitamins but no sodium. Explain how Tropicana uses behavioral segmentation in this example
What will be an ideal response?
Behavioral segmentation categorizes consumers on the basis of how they act toward, feel about, or use a product. Tropicana Essentials Healthy Heart targets consumers who want the healthy benefits of added vitamins and no sodium added to their orange juice.
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In the contingency model, if your leadership orientation does not match the situation in your workplace, Fiedler recommends that you
A. alter your leadership style. B. move to a more suitable situation. C. try to alter employees' personalities. D. get an assistant with the preferred orientation. E. gradually change the makeup of your employees.
Developed in 1947, the ______ is the cornerstone of communication models and is still in use today.
A. Channel-Source B. Shannon-Source C. Shannon-Weaver D. Palmer-Shannon
The tax benefit from depreciation expense is the depreciation amount divided by the tax rate
Indicate whether the statement is true or false
________ is a general approach to website design intended to result in the site being displayed toward the beginning of a search engine's listing for that term.
A. Sponsored link B. Search engine optimization C. Embedded placement D. Trackback submitter