A unique attribute is an attribute whose value is different for each entity instance
Indicate whether the statement is true or false
TRUE
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If the length of a product's downtime increases, the cost incurred decreases
Indicate whether the statement is true or false
Features of a 401(k) plan include all of the following except:
a. Pension benefits are based on past earnings and length of service with the company. b. The employer may match a certain portion of the employee's investment. c. Taxes are deferred on wages invested in the plan. d. Investments may be made in company stock, mutual funds or other investment vehicles.
If individuals use more positive and rational thoughts, they can challenge what type of beliefs?
a. Mental filters b. Emotional reasoning c. Should statements d. All of the above
According to the new dominant logic for marketing, ________ make a relatively minor contribution to the value proposition
A) services B) products C) relationships D) prestige markers E) quality attributes