________ aims to stimulate repeat purchase of products and services
A) Reinforcement advertising
B) Comparative advertising
C) Persuasive advertising
D) Informational advertising
E) Reminder advertising
E
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________ involves sending letters or catalogues to reach potential customers
A) Direct mail marketing B) Advertising C) Personal selling D) Telemarketing
A nonprofit organization's CEO has been arrested for embezzlement. In handing the media, the PR person should
a. say "no comment" b. convey that there is nothing to worry about c. release information pointing to someone else being at fault d. get the facts and release the information quickly e. say that the nonprofit will be hiring a new CEO
Select the statement that best describes the main heading portion of a résumé
A) The first line of your résumé should always be the word Résumé. B) Including a cell phone number will make your résumé look unprofessional; therefore, omit it. C) If you have a website where an e-portfolio or samples of your work can be viewed, include the address in the main heading your résumé. D) Include your work e-mail address so that you can be contacted more easily.
In strict liability, if a company sells a beverage in a can that has sharp edges and injures several consumers, it will be held liable even if it didn't know about the problem
a. True b. False Indicate whether the statement is true or false