Explain how the “Director of Operations” video engaged the audience to deliver its message.

What will be an ideal response?


The video shows about eight different seemingly real job applicants in
conversation with a job interviewer going over the details of the offered job. The viewer
watches as all of the candidates voice their discontent and even disapproval of such a
job because of its unrealistic demands. After a time, the job interviewer informs
applicants that the job he is referring to is that of a mom. This immediately turns the
candidates’ perspectives around and at the same times forms s strong connection with
viewers who also relate. The video concludes with the candidates commenting lovingly
and with gratitude about their own moms. The video closes with a reminder to consider
sending a card.
Being able to listen into a seemingly real job interview is intriguing to viewers, and
the unbelievable job description hooks viewers so they want to learn more. Viewers find
it easy to stay until the surprise ending. Everyone has a mom, and everyone can relate
to the job, which makes the video highly relevant to viewers. All these elements engage
the viewer and make the video very sharable because of its universally common theme.

Communication & Mass Media

You might also like to view...

The golden mean, when applied to communication, is rooted in the ability to find a ______.

a. bright side b. noble vice c. dark side d. middle ground

Communication & Mass Media

In defining interpersonal communication, the textbook says that interpersonal communication

must involve quality. What is meant by the word quality? What will be an ideal response?

Communication & Mass Media

The first step toward improving your speech delivery is to identify and isolate any distracting

nonverbal behaviors you exhibit. Indicate whether the statement is true or false

Communication & Mass Media

The following main points are arranged in ________ order.I. As a painter, Picasso tested the limits of abstraction.II. As a sculptor, Picasso often incorporated "found" objects.III. As a printmaker, Picasso gave vent to his whimsy and eroticism.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media