In defining interpersonal communication, the textbook says that interpersonal communication

must involve quality. What is meant by the word quality?

What will be an ideal response?


A quality interaction is one in which people treat each other as unique human beings,
rather than as simply someone who fulfills a role.

Communication & Mass Media

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______ focuses on taking insight into the account when evaluating data and analytics.

A. Creative decision making B. Insight decision making C. Human interaction marketing D. Influencer marketing

Communication & Mass Media

Which of the following is NOT one of the health benefits of marriage identified in your textbook?

A. Married people have better sexual health. B. Married people are less likely to abuse alcohol and drugs. C. Married people tend to be healthier. D. Married people live longer.

Communication & Mass Media

Audience analysis will help you to shape your specific purposes and determine which are most appropriate to your listeners

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A good negotiator should try to gauge both his/her own and counterpart's strengths and weaknesses. 2. In his article on Team Think, Martin maintains that if you can't state the purpose of a meeting, don't have one. 3. In his article on effective meetings, Martin cautions against using breakfast and lunch for meetings with people in your firm.

Communication & Mass Media