If whistleblowers do not have internal avenues for dealing with issues, they will quit or turn to external avenues
Indicate whether the statement is true or false
TRUE
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To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________
A) classes B) consumer guilds C) virtual communities D) immersion groups E) primary groups
In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps
A) customer value B) channel C) credit D) communication E) convenience
Which of the following is NOT part of the three-step process to preparing a spoken or written business message?
a. Identify the central idea of the message. b. Determine the likely receiver reaction to the message. c. Choose an inductive approach for a spoken message and a deductive approach for a written message. d. All of the above are part of the process.
Tim is 19 years old and is thinking of starting a business to target his generation, the millennials. What are some of the demographic factors that he needs to analyze to help him determine how to market his business?
What will be an ideal response?