Tim is 19 years old and is thinking of starting a business to target his generation, the millennials. What are some of the demographic factors that he needs to analyze to help him determine how to market his business?
What will be an ideal response?
Millennials are the generation born between 1978 and the late twentieth century. This generation is very comfortable and familiar with the use of digital communication, technology, and social media. Tim needs to consider the basic demographic factors such as gender, education, and ethnicity when analyzing this consumer group. His marketing should use many different methods of communication that this generation is familiar with, and his choice of business should focus on the needs and wants of this generation.
You might also like to view...
HCN is a wholesaler that supplies consumer goods products to a number of retailers. HCN has witnessed the worrying trend of its competitors losing out on suppliers, who approach retailers directly
How can HCN strengthen its relationship with manufacturers and prevent this?
When you consider the reason for why audience members are in attendance, you are analyzing the
a. speaking situation. b. attendance situation. c. speaking purpose. d. attendance purpose.
How could Phil best respond to a "fax attack" and differentiate McCall Automotive positively from other dealerships?
A) Phil could respond to the fax with brief answers to all of the customer's questions. B) Phil could develop value-added solutions for the customer by building a relationship. C) Phil could refer the customer to other dealerships that typically have lower car prices. D) Phil could steer the customer to more expensive cars that have better safety records. E) Phil could refuse to match the fax attack price because quality cars demand high prices.
Explain systems thinking and how management information systems enable business communications.
What will be an ideal response?