In the 1980s, the government insisted that the term public affairs, describing the PR function, be changed to public information

Indicate whether the statement is true or false


F

Communication & Mass Media

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_____ are also known as internal summaries

A) Previews B) Signposts C) Reviews D) Connectives

Communication & Mass Media

Of the following, which sentence construction offers good oral style?

A) The President signed the bill. Consumer groups rejoiced, as did Republicans, Democrats, and Independents in the House and Senate. B) The proposal, drafted by a nonpartisan coalition and endorsed by consumeradvocate groups, will provide improved safety measures for our food supply. C) A coalition, comprised of House and Senate Independents, Democrats, and Republicans, called upon the White House to sign the bill. D) Responding to the pressures of a united Congress, consumer groups, and the general public, the President signed a bill calculated to combat bioterrorism.

Communication & Mass Media

Kat's realtor suggested that she put bread in the oven to bake before she held an open house for prospective buyers so that the house would smell "homey."

The realtor's suggestion is an example of smell, or olfactory, communication known as a(n) __________ message. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The persuasive structure that eliminates rival solutions is:

a) the N-A-R structure b) Monroe’s Motivated Sequence c) the balance structure d) the problem-solution structure

Communication & Mass Media