The persuasive structure that eliminates rival solutions is:
a) the N-A-R structure
b) Monroe’s Motivated Sequence
c) the balance structure
d) the problem-solution structure
ANS: c
Communication & Mass Media
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Visual materials support the speaker in that they help the listener comprehend and remember. What else do they do?
What will be an ideal response?
Communication & Mass Media
The budget for a PR campaign includes all of the following, EXCEPT:
a. Production costs b. Management/administration costs c. Employee benefits d. Labor costs
Communication & Mass Media
The study of the communicative aspects of space is known as
a. vocalics b. kinesics c. haptics d. olfactics e. proxemics
Communication & Mass Media
What is the term for the study of how messages affect people?
A. critical thinking B. strategic planning C. feedback D. rhetoric
Communication & Mass Media